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American and Italian Wine: Movin' on Up!.

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Italy and U.S. Moving UP

American and Italian Wine: Movin' on Up!.

 
Did you know that  for the first time ever in history British wine drinkers, those notorious Francophiles, are buyingmore American Winethan theFrench!!  The implications of this are quite staggering when you think about it. What this really means is thatCaliforniawine (95% of US exports) outsold French wine in the UK for the first time in recorded history.
Commentators chalk this up to "television advertising, big brands and cheap rosé" a claim that makes me wonder as I'm not entirely sure what TV and cheap rosé have to do with it.